In the horror genre, it's hard to find topics that'll really be scary for everyone... to get that suspension of disbelief.

So many execs don't get or understand the horror genre, they're used to being involved with story or plot, and when they're in a genre that they don't get or have affection for, it gets difficult.

If one horror film hits, everyone says, 'Let's go make a horror film.' It's the genre that never dies.

Horror will always be there, it always comes back, it's a familiar genre that some people, not everyone - it's sort of the cinema anchovies. You either like it or you don't.

It's gotta be scary, obviously, but I don't want to go crazy with it. I don't want to make another zombie film. I'd rather make a good action film involving zombies.

I really believe that you could do horror very inexpensively. I don't think it has anything to do with the effects, the effects are not the most important parts.