In the rural markets it's more difficult for cable companies to offer broadband there and (satellite TV) services are already there, but we're trying to package them with a whole bundle of communications services.

Cable and satellite operators are well positioned to increase revenues through the incremental bundling of a variety of new services, including wireless services, business services, IPTV, and personalized content.

Everybody is investing in additional services. Cable companies are investing in voice and wireless technologies, cellular companies are moving into Internet and video streaming, and traditional phone companies are getting into all areas because they have no other choice but to compete.

We have truckers. We have construction workers, we have fence companies who have already offered their services free of charge, who want to get involved in this project.

TI has their foothold in lots of these markets already,

If you want to offer handling there (in some European markets), you need to offer trucking.