In the whole mix of Internet advertising, we feel like we are sitting in the pole position.

The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

You have to be smart. He went from hero to zero, getting the pole position and doing what he did.

A pole here at Bristol is awesome. That's what you need here where track position is everything.

We'd like to have ownership of the canyon and feel we are in the best position to manage it.

The future of advertising is the Internet.