In this world, money can be unlimited. Resources are not

If you cut corners to cut cost, for the rest of your life, you will spend more money, effort, time to win trust

A strong brand works better than insurance for managing risks.

Designing a brand experience is not the same as designing. You see the design but you feel the experience.

Chaos creates unhappiness. Unhappiness creates further chaos. Something like a multiplier effect. It is important to focus on happiness. Unconditional

If you want a premium, enhance the experience.