In those 10 years, we've watched the Cowboys go through four of the six head coaches they've had in their 46-year history.

They've only taken the first step on the climb up Mount Everest. It's a long, steep climb, but give them credit for wanting to do it right. Just because they're champions in football doesn't necessarily mean it will be an easy road in NASCAR Nextel Cup racing. I think they are aware of that.

We dusted ourselves off and stayed in the game. It was a lot like being a pro expansion team. You go through some bad years, but you stick with it and stay the course.

It's had to believe it's been 10 years.

There are all sorts of things that you can do during non-race times to help pay the rent. We've had eight different things going on at once where people were renting the track. If you drove by, it would largely look like the place was quiet, that the grass was just growing. But we use this place all year long.

NASCAR's new testing policy for the Cup series may be beneficial for teams, but for the speedways, it is a lost promotional opportunity.