Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

Disruption starts with committing to excellence and taking a stand for your customer.

Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Instead of fearing the unknown - all the bad that can happen - realize that good things can surprise you as well.

As a business owner, leadership is more than just telling others what to do. Leadership is about the investment we make into others and the responsibilities we accept for being the voice and direction that others count on.