Internet is key to this brand. The target demographics -- 18-24, 18-34 -- are on the Web just as much as they are on TV.

It's about the next generation of the Internet. No matter how far it may seem we've come in 24 years, we are only at the beginning. We have now seen two generations of the Internet.

The depth of offerings available from the Sony and MGM libraries is unparalleled. We have hundreds of titles at our disposal to satisfy every thrill seeker.

Horror fans not only like this genre, they are passionate about it.

Horror fans not only like this genre, they are passionate about it. This is the first channel of its kind devoted solely to serving this expanding audience and a great advertising opportunity to reach this demographic. The number of horror fans is growing exponentially, and they are hungry for this kind of multimedia experience. This is the perfect time and the ideal platform to introduce a dedicated horror experience.

It's about scaring the heck out of you.