is to have a brand integration that is effective enough to have resonance but - and it's a big but - subtle enough so that it doesn't offend.

The needle we have to thread is to have a brand integration that is effective enough to have resonance, but - and it's a big but - subtle enough so that it doesn't offend,

Because [the bias] is so subtle, it's extremely effective.

We call this 'resonance' and it's a big part of what makes a great guitar,

Customers require the effective integration of technologies to simplify their workflow and boost efficiency.

Reading a book, for me at least, is like traveling in someone else's world. If it's a good book, then you feel comfortable and yet anxious to see what's going to happen to you there, what'll be around the next corner. But if it's a lousy book, then it's like going through Secaucus, New Jersey -- it smells and you wish you weren't there, but since you've started the trip, you roll up the windows and breathe through your mouth until you're done.