It absolutely does hook with inventory. We would get a data feed of all of the wines they have in those stores and we absolutely map to their assortment.

Those big, bold wines are too intensive for some. A Cabernet Sauvignon red wine might be ideal for a consumer with a typical number of taste buds, but it might taste bitter for a consumer with a large number of taste buds like me.

We should see a retreat in prices after the US inventory data is released. That's because I expect a significant build in crude, in the range of five to six million barrels.

These data suggest that a bottoming in economic activity is taking place, but that a bit more inventory adjustment is needed to insure a re-acceleration in growth.

This is really based on taste buds. The more taste buds they have, the more sensitive they are. Those big, bold wines are too intensive for them. It doesn't taste good to them.

These questions are objective and [consumers] can relate to that.