It angers me when sustainability gets used as a buzz word. For 90 percent of the world, sustainability is a matter of survival.

When sustainability is viewed as being a matter of survival for your business, I believe you can create massive change.

Ego gets you inches but it doesn't get you impact.

The word of mouth in Hollywood on this film is very positive. The buzz is incredibly high pitched.

If you're a pioneer and you come up with something that can change the world and you turn round and say 'I'm not going to share this idea with anyone,' then you only impact the few and not the many.

Treat the world like a failed state; then you can understand the players needed to fix it.