It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.

La imagen digital es uno de los intangibles mas descuidados de las empresas y muchas veces es la primera impresión que reciben sus clientes.

Social Media isn't about reach as much as it is about "reach out".

Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don't retaliate publicly.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.