It could be really difficult, ... My job was to make it trendy. It was to make it hip, to take the face of Nixon and turn it into a salable commodity.

It was kind of trendy and hip to go down after the hurricane.

I do not recall our Lord ever saying one could not be 'cool'. It is only a problem if one esteems 'coolness' above that which is righteous and true, which is, when we give it its way, really what many of us do. 'Coolness' is too transient to be of any real and meaningful, lasting significance, and it is often in great conflict with one being one's most honest, most vulnerable self. That, and in reality, some of the coolest people are actually those who least concern themselves with being cool anyway, those who make 'trying to be cool' less evident.

The job as a coach is difficult.

Writing's still the most difficult job I've ever had - but it's worth it.

Anytime you get in on something that's new and trendy, it's cool.