It hasn't failed us yet. The masks are a great way for people to express their political leanings at a Halloween party or at a political gathering.

As a company, we're neutral in terms of affiliation. We're just having lots of fun with the mask predictor. We're not here to influence people one way or the other on how to vote. We want the customer to influence the outcome through their wallets.

It's hard to get a feel in a still image what a costume's made of, what it looks like on a person, how it hangs.

I used to see people with snakes tattooed up and down their arms. This is my answer to them.

We don't feel like it, but very often young people we meet think of us as celebrities. They come up and talk to us and we get e-mails from fans. By now we are recognized in the area and even when we go shopping in another town or when we are out at a nightclub.

We have population sprawl instead of population growth. People are moving from the city to the rural areas in the Hudson Valley. We need to give young people opportunities with the land. Show them that farming is viable and they'll take it up. They're plenty out there who want to farm but we must show them it's a business that can support them and their family.