It hung a lantern on what appeared to be a liability - his name recognition.

She's got name recognition, she has a solid constituency, and she has a targeted women's constituency. As first lady, she started out with being a hero to women working outside the home. During the latter part of the '90s, during [the Monica Lewinsky scandal] and impeachment, she became a hero to traditional wives. Whether she orchestrated it or not, she got people to admire her.

We feel with our name recognition, it?s another feather in their cap.

I think he has negative name recognition. We didn't cover it, and I don't think anyone else did.

Why are they so hung up on that name, Parmesan? Call it the green-can cheese. Their sales aren't going to suffer at all.

I still have my lantern.