It is a risky strategy.

Look, we knew there was going to be a fallout because advertisers take a cautious approach to risky shows. We've been through it before. Our competitors have been through it. If the show performs, we find that people get comfortable and advertisers come back.

I don't think it's that risky, but one risk inherent in the strategy is that it doesn't provide broad diversification. It's a controlled growth strategy.

In order to be a tech leader, visionary and strategist you can't fear being wrong - it is going to happen sooner or later!

We certainly need to think about it. We don't have an exit strategy and we ought to have a plan to get out of there.

Innovation and creativity are the basic ingredients of success.