It is an intrinsic part of what we do, and it makes good business sense too.

Up until that point, every computer was one of a kind. They were really in it as a business to make a bunch of these.

We believe that Aeroplan ... is the best company to come to the market as a business trust since Yellow Pages' IPO two years ago.

Neither do I. It's very peculiar.

Frankly, I'm a little bit concerned about the fact that nothing is particularly controlled [online]. You don't necessarily want to appear everywhere.

This means we reduce the amount of portable water we use from municipal sources.