It is basically Internet radio stations. Anybody with a computer can create a radio show now.

We will work with newspapers, radio stations, TV stations, the Internet and mobile telephone carriers to teach people the right way to spit.

I guess I thought this was a great opportunity to merge all of my interests. I think Mike kind of felt the same way. We are both very excited about it.

This will be our first full football season. But we put out our first show a couple months ago. We began by reviewing what happened last year.

When it comes to the video channels and the programs, the radio stations, the music is geared towards kids, and it's made by kids.

This is a business built on promotion. We've been giving music away to radio stations for 30 years.