It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale.

Mass media provides the essential link between the individual and the demands of the technological society.

The press is a gang of cruel faggots. Journalism is not a profession or a trade. It is a cheap catch-all for fuckoffs and misfits—a false doorway to the backside of life, a filthy piss-ridden little hole nailed off by the building inspector, but just deep enough for a wino to curl up from the sidewalk and masturbate like a chimp in a zoo-cage.

Propaganda is to a democracy what the bludgeon is to a totalitarian state.

Mass communication--wonder as it may be technologically and something to be appreciated and valued--presents us wit a serious daner, the danger of conformism, due to the fact that we all view the same things at the same time in all the cities of the country. (p. 73)

The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.