It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

We don't have a monopoly. We have market share. There's a difference.

If analyst expects that result of stock would exceed expectation, then can it be said that it would exceed the expectation.

Share market is a system, wherein company owner, when makes profit, pockets money for himself and shares his joy with his shareholders; however, in a case of loss he swindles money for himself and distributes sorrow among his shareholders

A business enterprise that does not care about her market share,will soon have zero market share.

He invested in beta share markets and that too in beta shares, watching which his beta cells of pancreas got terrified and stopped secreting insulin, causing him diabetes and his scared heart too took a cue and started racing fast, so his doctor put him on beta-blockers.