(It) poses a potential risk as the company has had little experience designing and executing on a project of this size.

We continue to see considerable risk in the redevelopment of the (Tropicana).

We think that the most interesting potential for National lies in the wireless market, where the company has the potential to substantially increase its revenue per phone.

The company needs to expand to keep ahead of competition as well as diversify to minimize risk from potential regulation.

Without the right technology and strategies in place, any company or organization can be at serious risk.

A positive of using the digital media is that a company can give its potential customer a virtual experience of using the product, before he/she actually buys it.