It shows just that much more effort toward being dedicated to serving organic and making sure the product is as organic when it's in the counter here as it was when it left the farm.

There is no effort or study under way to consolidate the entire facility. We want to see if it makes sense to use the additional capacity in Houston. There are areas across the country where we're looking at total consolidation. Beaumont is not one of them.

Between the training and the paperwork, the fact of the matter is that organic certification for a restaurant or food facility isn't easy. The bottom line is that Crossroads now has a stringent system for ensuring that there is no commingling of organic products with non-organic products. It's all about making sure the end-product really is organic.

This is huge, and it's certainly the mark of the beginning of a trend in food service toward organic.

Strong demand is creating markets here.

When they realize how much work is involved, they usually shy away. I think it's a great thing that Cal has proved it can be done.