It started with blue ribbons, and now there is a lot of money at stake. The recipes and the contestants are getting more sophisticated, but it's still just about cooking.

Without them, there wouldn't be this run still. It's just so wonderful that all this money is being raised and helping so many people live longer lives today.

Our money was secured in 1999, ... It shouldn't have any effect.

The post-Olympic awareness is something that money can't buy.

...May I have this damaged bunch for two cents? Speak strongly and it shall be yours for two cents. That is a saved penny that you put in the star bank...Suffer the cold for an hour. Put a shawl around you. Sai, I am cold because I am saving to buy land. That hour will save you three cents' worth of coal... When you are alone at night, do not light the lamp. Sit in the darkness and dream awhile. Reckon out how much oil you saved and put its value in pennies in the bank. The money will grow. Someday there will be fifty dollars and somewhere on this long island is a piece of land that you may buy for that money.

The post-Olympic awareness is something that money can't buy. The Olympic awareness certainly created people coming to take vacations. Now we are seeing an increase in sales.