It takes good movies and a good theater experience to bring people out. Both are happening now.

It's the movies, stupid. That's what we've been saying all along.

Movies are not a tangible experience. You go to a theater and watch a movie. It plays to you. This was an opportunity to bring a piece of Hollywood and piece of the movie literally around the globe.

People want to be inspired by the movies, they want to have a cathartic experience and they want to laugh and they crave that and when its not there they notice that absence and that's what they talk about instead of going to the movies,

I read and watch movies. I can't go to the movie theater much anymore, though, because I get recognized. It's worse sometimes if I wear a costume and try not to get recognized. I watch most of my films on airplanes.

The proliferation of the chain theater has made it tough for independent historic theaters to book first-run movies and stay economically viable,