It takes great salesmanship to convince a customer to buy something from you that isn't built or isn't finished.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

One of the great things about young entrepreneurs is that they don't know that something can't be done. So they try something that's so audacious and usually end up pulling it off.

In the Great Depression, you bought something if you had the cash to buy it.

I wouldn't buy that argument that this does anything to harm the customer.

This search for what you want is like tracking something that doesn't want to be tracked. It takes time to get a dance right, to create something memorable.