It takes us into an entirely different bracket as a company. Initially it was difficult to attain credibility [within that industry] but I think we have achieved that now.

We'd like to get the widest selection of content available. Having Michael involved in the company gives us incredible credibility, experience and knowledge, not to mention the contacts.

[With Gerstner, the company hopes to restore its credibility and add a financial juggernaut all in one deft move.] It's clear they are trying to button up some of their previous problems with PR and to deflect criticism about all of their purchasing of former U.S. officials, ... It's a move that is clearly designed to make them look like a regular company.

HP has to execute to maintain credibility and it's an open question if the company can deliver to shareholders.

He can't outspend us, he doesn't have a grass-roots network like ours, and he's got no credibility on the issues. So how does that make him a front-runner?

They got slammed. The credibility of this company has been damaged and will continue to be so for some time until they can deliver.