It was a big spoof, it got a lot of people laughing.

We want to create a place where people want to be -- where impulse buying even occurs.

We're finding people who are creating great products locally, good stuff that fits our environment.

We needed to give people a reason to come in. We have a commitment to being connected to the fabric of the communities we serve.

In terms of being convenient and having the brand recognized on every corner, we have a ways to go.

It could have been devastating.