It was about our club, but it's also about the city. This is a great sports town, and we're proud to be working with the city to make this event happen.

That sounds nice, and we will do it. But I will say we thoroughly enjoy what we're do right now.

I'd say 'focus, focus, focus' so many times they probably got sick of it. But that's how we did things, and how we do things with the golf tournament.

It's something that we felt strongly about, and it was natural that we'd do it as partners.

There's such a great demand for sports. And the opportunity with the Super Bowl is one in which you're reaching an incredible audience that is actually engaged in the advertising.

While many of our cast members are sports types, none of them had real, recent baseball experience. RLT is lucky to have one of the most-winning baseball coaches in our own back yard, Tom Woodruff, and we appreciate Coach Woodruff giving his time and talent to our production.