It was an Olympics without a real storyline - and it was an Olympics without real star power. And so unlike a scripted program, they really couldn't do anything about it.

The problem with sports coverage is that you can't predict if the game will be close, or if it will be a runaway. If it's a runaway, then everybody tunes out. You can't predict what will happen.

NBC Universal was counting on several factors that never came through for them. Number one is they were counting on some stars shining, and they didn't get that. Michelle Kwan dropped out, Bode Miller doesn't do anything - and so they had no star power to center their coverage around.

What happens in Jamaica today is that the elites stay because they have the power. It's the upwardly mobile and aspiring professional classes that leave.

Bullets have little stopping-power against the horse

Knowledge is power--- and so is money.