It was just a friend and his brother that I work with, they had some design concepts for a guitar about six years ago just as a project really, it started as that. And it developed from there,

We'll see how the guitar players of the world take to it

We developed the design and the concept to sell, and we were pretty close to selling it to Fender, ... But they leapt back out at the last minute because they had so many other companies they bought, so we just decided, 'I guess we're going to make them ourselves.' So that's what we're doing. They're great guitars, they look beautiful, sound great.

He's my friend. He's my brother.

Friend of my bosom, thou more than a brother, Why wert thou not born in my father's dwelling?

We currently have rough concepts, will go to design and then get tenant specific.