It was very informal. He asked me about my plans, and he hinted at some promotion of merchandise.

It was all a little surreal.

I met him, and he's a really nice guy.

After a month or so, the novelty began to wear off. So I, like, put up a poll to see who the next one should be about. There were about 12 people on my list. Chuck Norris wasn't there at all. But I got a lot of e-mails saying, 'Put on Chuck Norris, put on Chuck Norris.' So I did, and he won by a landslide.

It exploded. Since last summer, we've had 50 million hits. We generally get between 500,000 and 800,000 hits a day.

I told maybe 10 people about the site.