It wasn't like chick movie stuff. But it was on some levels and topics that are not normally discussed.

I wasn't comfortable, first of all, in having to release Mike Sherman. I don't like to do stuff like that. I'm not comfortable. That's not my nature. I don't think it's anybody's nature.

We've never discussed the costs of the movie, ... but if it went out and did $75-80 million, it would be a profitable movie for us.

No. 1, often times the grass is not greener. And secondly, I think your existing players feel like they've been slighted because you didn't take care of them when you took care of someone else. But I do think there will be opportunities to add players to our team that can come in and play a role and help our team get better.

We don't normally think of it as such, but writing is a technology.

Just observing the levels of foot traffic, it's been substantially more than we normally see.