It would seem that retailers have had a tendency to push the envelope with regard to marketing their sales events.

This is a whole different ballgame, with so many people being displaced, ... We have to push the envelope of the rules that were appropriate in the past. If we wait, people will be stuck in these cavernous shelters.

Last year was our best year since the 1990's in the overseas market and with aggressive marketing and sales efforts we can seize even more of these growing markets.

You have a happier buyer. From a sales and marketing standpoint, it's been a real winner.

The greatest marketing tool there is is victories. I think [the team's merchandise sales] are going to finish strong.

The tone of the conference call was quite cautious. Coupled with a revised outlook on sales and marketing expenditures, it suggests that a re-acceleration of revenue growth will only come at the cost of earnings.