It's a good idea to have friends both in Heaven and in Hell.

Paris is always a good idea.

It's a good idea. This way, it might be televised.

When you have a good idea, the money flows.

Hell wasn't a major reservoir of evil, any more then Heaven, in Crowley's opinion, was a fountain of goodness; they were just sides in the great cosmic chess game. Where you found the real McCoy, the real grace and the real heart-stopping evil, was right inside the human mind.

I don't think it's a good idea to plan to sell a company.