It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.

Big companies have always needed and cooperated in areas where it made sense.

The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.

The Italy of my children will be at head of Europe, economically. Because Italy has all the conditions to be the country of the startups, the country of artisans and quality, and the country of the big companies.

Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.

Great companies start because the founders want to change the world... not make a fast buck.