FastSaying

It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident.

Jonathan Ive

Jonathan Ive

AccidentBreakthroughChallengedChangeContraryConventionCraftDiscoveredEasyImportantNewNewlyPointPrincipleProcessRememberSomeSometimesThinkWonderful

Related Quotes

Different' and 'new' is relatively easy. Doing something that's genuinely better is very hard.
— Jonathan Ive
BetterDifferentDoing
Once, even the simple metal needle challenged the conventional thinking of a time.
— Jonathan Ive
ChallengedConventionalEven
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
— Jonathan Ive
AbstractAppearBecome
I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
— Jonathan Ive
AmAwareBenefit
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.
— Jonathan Ive
AboutAppleDesign