It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope, that means 86% is dependent on raw talent, fickle business cycles, the quality of the product you're selling, and often pure, dumb luck.

Jeffrey Kluger

Jeffrey Kluger

Attributed Biggest Business Cycles Dependent Dumb Effective Even Far Fickle Hope Hoping Luck Means Much Often Only Part Product Productivity Pure Quality Raw Say Selling Succeed Takes Talent Too Too Much You

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