It's hard to sell a brand without having a face to it.

Be an individual. I mean, obviously it's hard for a brand, for a corporation, to have a huge following.

You learn the hard way. That's the thing with social media. Nobody knows what they're doing.

It must be horrible having people scared to talk to you. But I think it's kinda cool that I don't really know anyone in that way.

There's obviously a sense of responsibility that comes with having this following and having fans, and so there's a lot of stuff that I won't dare to post, just because I want to be a good influence.

I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.