It's immoral that people make money out of writing crap, but I try not to obsess about it. I don't want to spend my life being angry.

I didn't want to be thirtysomething and not know what I was going to do. I was quite afraid of that, there were quite a lot of aimless kids around, in that 'other' side of my life, who didn't really know what to do because they always had a bank balance to fall back on and they were quite lost.

You know, I spend most of my life turning things down. There's a lot of crap out there.

If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.

I don't want to spend my life on an ice cube.

My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance.