It's much easier to be successful than it is to be relevant. The tricks won't keep you relevant. Tricks might keep you popular for a while, but in all honesty, I don't know how U2 will stay relevant. I know we've got a future. I know we can fill stadiums. And yet with every record, I think, 'Is this it? Are we still relevant?'


Bono

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We need creativity in order to break free from the temporary structures that have been set up by a p...
EDWARD DE BONO
An expert is someone who has succeeded in making decisions and judgements simpler through knowing wh...
EDWARD DE BONO
It is well known that "problem avoidance" is an important part of problem solving. Instead of solvin...
EDWARD DE BONO
The need to be right all the time is the biggest bar to new ideas
EDWARD DE BONO
Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
EDWARD DE BONO
Argument is meant to reveal the truth, not to create it.
EDWARD DE BONO
It has always surprised me how little attention philosophers have paid to humor, since it is a more ...
EDWARD DE BONO
One very important aspect of motivation is the willingness to stop and to look at things that no one...
EDWARD DE BONO
The need to be right all the time is the biggest bar to new ideas. It is better to have enough ideas...
EDWARD DE BONO
The purpose of science is not to analyze or describe but to make useful models of the world. A model...
EDWARD DE BONO
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produc...
EDWARD DE BONO
A memory is what is left when something happens and does not completely not happen.
EDWARD DE BONO
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO
It's always amazed me how little attention philosophers, psychologists, or anyone else actually ...
EDWARD DE BONO
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapi...
EDWARD DE BONO
In 80% of Socrates' dialogues there was no constructive outcome. He saw his role as simply pointing ...
EDWARD DE BONO
I do a great deal of work with young children, and if you give a child a problem, he may come up wit...
EDWARD DE BONO
I think there is a danger with young people of being dependent in the sense that they don't acqu...
EDWARD DE BONO
There's a danger in the internet and social media. The notion that information is enough, that m...
EDWARD DE BONO
An idea that is developed and put into action is more important than an idea that exists only as an ...
EDWARD DE BONO
The need to be right all the time is the biggest bar to new ideas.
EDWARD DE BONO