It's the job of any business owner to be clear about the company's nonnegotiable core values. They're the riverbanks that help guide us as we refine and improve on performance and excellence. A lack of riverbanks creates estuaries and cloudy waters that are confusing to navigate. I want a crystal-clear, swiftly flowing stream.

Danny Meyer

Danny Meyer

About Any Business Clear Cloudy Company Confusing Core Core Values Creates Excellence Flowing Guide Help Improve Job Lack Navigate Owner Performance Refine Stream Swiftly Us Values Want Waters

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