It'll be a fusion of art, entertainment, and the fashion business in one spot.

I've been shopping with Mike since I was a kid, and, back in January he offered me the business. I got John involved, and it was on.

We came to the conclusion that [Mr. Stern] is a powerful force in the entertainment business and we thought that it was important to add him to our lineup.

When you're dealing with the entertainment business, a business that deals with marketing and ratings and profit, you have to be suspicious. You get ratings by touching on stereotypes, the titillating subjects people talk about — their anxieties, fears, longings and desires. That's why hip-hop sells. But at the same time, I don't believe in censorship.

The entertainment business is not the be-all and end-all for me.

It's more business and less art. The record labels are only releasing things that are going to make money right now.