It's a better quality than what they're going to get from the standard retail operation, and they know that. Once people do sleep on our mattresses, that's all they sleep on.

No two days are the same in this factory.

Our older Palm Beach clientele still want the old-style mattresses.

I think it does encourage flight to quality, temporarily, but actually I think once we get beyond this point, there is a deadline here, ... December 12th is a deadline out there looming not very long away, and I think that once we get beyond that point we really will see this as little more than a blip in the radar screen, as much as it seems like a major event in the moment for the markets. But it's not part of the fundamental economy.

We were very pleased with all the entries, but the top essays really seemed to have an outstanding quality to them.

You end up saving by buying higher quality. The higher quality hats are more durable.