It's a critical element of how you structure the design of the product. It's like a puzzle. All of these pieces have to fit together to optimize performance.

The AOL unit is a critical piece of the puzzle.

There's something about Vonnegut's deadpan irony that I really like. And I like Borges' puzzle structure.

aesthetic isn't simply about good design for good design's sake.

I don't know what being god must feel like, but it can't be much different that being an inventor.
There is power in the idea that a certain product never existed before you thought of it, there is joy in the act of bringing the idea into reality and there is contentment in seeing the product come to life when it is being used.

We're just going to see if we can make the puzzle fit together . . . we'll just have to take it a step at a time.