It's a fun day for people to come together and meet their neighbors.

We're very casual. It's more relaxed that way.

We picked Joan to be grand marshal to honor her for all of her years of dedication to this community.

It's very informal. I have some formalities at the beginning of the parade, but pretty much it's fall in where you fall in.

This is a fun event. Nobody is a professional speller, but neighbors and friends can get together and just have a great time.

We hopefully have a fun 'day out' destination for the people of Beijing. We want people to stay in our store for at least a couple of hours.