It's a great opportunity for us to get our entire portfolio in front of consumers. [We] tell a much fuller story about holiday entertaining than if we had one particular brand or one particular category.

It's going to be a very important deterrent. It will put adults on notice that this is just not acceptable.

This is a test market for these brands.

It's an opportunity for us to grow our market share with women over 35. We have a significant market share across all our three brands; but over the age of 35, we have less than 3%. Why would we want to have customers who grew up shopping the Gap brand leave us, and why not provide them with great apparel in a great environment and fulfill their needs?

They see this as their opportunity.

When an event like this happens, and it is a very tragic one, it gives an opportunity to see if there's any way we can adjust to see if this won't happen again.