It's a great program. It helps reduce the frustration and get the communication across easier.

Captions get cut down or rewritten. That's been a source of long-term frustration (for photographers). People like the audio because they finally get to tell what's really going on in the photo. The majority of photographers here really want to get that information out, and they are frustrated by not being able to.

Everything we do online we want to be participatory. We don't want to just broadcast GE's messages. We want to involve the consumers in our advertising, particularly the online advertising.

We just sat in the bar waiting, and eventually the band just left. Jen and I just got to talking, and then she mentioned she played a drum. The rest is kind of history.

The main reason (for the program) is for the social and emotional bond.

Frustration is an interesting emotional state, because it tends to bring out the worst in whoever is frustrated. Frustrated babies tend to throw food and make a mess. Frustrated citizens tend to execute kings and queens and make a democracy. And frustrated moths tend to bang up against lightbulbs and make light fixtures all dusty.