It's a great referral service, but it doesn't deliver on direct selling over the Internet. We are the only site offering end-to-end health insurance shopping.

This industry is tailor-made for reinvention by the Internet.

The market is three times bigger than selling books on the Internet. We see it as the largest untapped market still out there.

I get Canadian porno - that's the extent of satellite service and Internet in my house.

Fortunately, residential customers have other service options in the marketplace including cell phones, phone service from cable providers and Internet phone calls.

We're delivering on what we believe may be the stickiest service ever on the Internet.