It's a life-changing event. It really humbles you. I've seen a lot of god-awful stuff, but nothing even close to this.

People need encouragement to take action.

I offered people an ethical bribe to buy my book.

All people see on TV is 95 percent of the hurricane coverage is on New Orleans. The affected area equals the size of Great Britain. It's 90,000 square miles.

We have created a simple and honest way for contributors to help the victims by donating directly to one of three causes we have researched.

Anyone making a donation to help the victims.