It's a lot of programming time to fill,

It's remarkable, my word. I've never seen so many people assembled in one place at one time in all my life ... and the gratitude in their expressions.

There's only so much programming that the U.S. public will pay for at any given point of time.

This is the first time in 50 years that an ITV region has provided news and feature programming 24 hours a day to the entire region. We're also giving our viewers the opportunity to create their own programming and we think there is an enormous appetite for this service. Friends and family can catch up with their own region wherever they are in the world thanks to the Internet and broadband technology.

Every parent in America has the total power to control all television programming that is dispatched to their home today.

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