It's a new day. Church's is evolving. We're free to do anything we want to do.

Everybody today is talking price and flavor to attract business. We wanted to talk about what makes us unique for our customers: being authentic, urban, slightly irreverent and known as 'the real chicken' place. We've always owned value and we've always been authentic. Now with spicy flavor offerings and variety, we have a solid strategy that differentiates us from the competition.

This campaign must work against new product launches, line extensions, product attributes and key consumer insights. The end result is a campaign that reflects our core consumers' lives while inviting a new generation into our restaurants to experience great-tasting, quality chicken.

Getting the same three guys lined up every day and every week is our first goal in the secondary. Ray Lamb needs to be healthy so he can be the leader.

I guess my day is coming, ... I tried real hard. I just got nailed in the rear end on the last lap and turned sideways. I didn't expect it.

So while it is great to celebrate on a day dedicated to moms, I urge each of you, to ALWAYS be good to the woman who is so good to you. Honor your mothers EVERY DAY by letting her know she is the real MVP in your life.